Economic and cultural relevance are the features sought after.

In the light of top quality prize-winning work, the innovative effect of design as a business success factor will be reflected.

Interdisciplinary contacts will encourage dialogue between designers and companies.

Support will be provided for new visions, research projects and implementations in keeping with the market, enabling them to achieve breakthrough.

The Design Preis Schweiz both observes and makes an impression on the market, honours outstanding achievements and sees its role as that of giving uncompromising encouragement to adventurous ideas which will create new paths for the future of design.